I noticed that recently, Jim Stewart from Stewart Media had replaced his blog with a challenge of re-ranking well again with the term "SEO Melbourne"
After the fun I had trying to match his "cheap microsoft office software" phrase (successfully) - I thought it was about time to try and gain with the new phrase: SEO Melbourne
Be sure to watch my blog as I track the progress of this over the coming weeks... might even be time to dust of the code I was working on for a ranking script to help trak SEO progress
SEO is definately becoming more of an artform than a science (and it was never really an "exact" one anyhow). It's interesting to watch the different trends and techniques that people are using - keeping in mind that the basic rules of SEO don't seem to change a great deal.
I try to keep up with relevant news from the following sources (among others):